Vauxhall is #1 used car – 20 % room for negotiating

Shpock analysis: Britain’s most popular car brands on online market places

For the second time in a row, Shpock, the boot sale app for beautiful things, has analysed the online market for private car trades. The results of the analysis of about 70,000 classified ads at a glance:

  • Vauxhall scores #1 in most sold used car brands, followed by Ford, VW and BMW
  • Ideal time to buy used cars is autumn; from October to November
  • Average price posted is £ 2,114 – negotiations can bring the price down by on average 20 %

2 million used cars changed hands in 2016 – a 7.3 % uplift on the previous year. More and more of these trades have been between private owners. “This is mainly due to the significant growth of online marketplaces during the past few years, which bring together private sellers and buyers easily and therefore facilitate the buying process massively”, says Conor Gannon, Shpock spokesperson. In Shpock, the boot sale app, a huge amount of cars are traded every year. In an extensive study, the app provider has analysed 70,000 classified ads containing used cars.

Top 10 used car brands
When buying or selling used cars, Britons prefer classics – almost one in five cars traded is of British descent (Vauxhall – 17.2 %), followed by Ford (14.7 %) and then German brands VW (9.9 %) and BMW (8.1 %). Two French car producers (Peugot – 6.2 % and Renault - 5.9 %) take up the #5 and #6 spot, with the top 10 list being rounded out by Audi, Mercedes, Honda and Toyota.   

  • Vauxhall (17.2 %)
  • Ford (14.7 %)
  • VW (9.9 %)
  • BMW (8.1 %)
  • Peugeot (6.2 %)
  • Renault (5.9 %)
  • Audi (4.9 %)
  • Mercedes (4.7 %)
  • Honda (4.7 %)
  • Toyota (3.3 %)

Ideal buying time is autumn
The app provider also analysed when the highest amount of used cars are traded – and in which months the range of cars is lowest. The result: the British public prefer to sell their car right after summer. The months of September, October and November are when the number of listed cars reaches its peak. However, following November, this number drops significantly, making December, January and February the months least recommended for looking for a used car online.

Haggle away – up to 20 % are realistic
During the first three years of a new car’s life, its value drops by about 45 % making it a great deal if you are looking for a new ride. In the boot sale app Shpock, the average used car is sold for £ 2,114. A used Vauxhall model – so about every fifth traded car in the online marketplace – stands at £ 1,438. But just like in real life boot sales, haggling is highly recommended, says Gannon. “Our tip: Negotiate with the buyer. Our analysis has shown that the difference between the offered price and the buying price is 20 %.” So if the room for bargaining is taken into account, the actual average selling price of used cars stands at £ 1,691. 

Contact us
Conor Gannon PR Manager UK
Conor Gannon PR Manager UK
About Shpock

Shpock is a mobile marketplace that brings millions of private buyers and sellers and local businesses together. The categories range from electronics, fashion and furniture to specialised interests such as cars and property.

Shpock has more than 10 million active users and over 2 billion page impressions. These numbers and regular #1 rankings in the App & Google Play Store in three core markets (UK, Germany, Austria) make Shpock one of Europe’s most dominant shopping apps. 

Facts and numbers

- Among the leading online marketplaces in three countries (UK, Germany, Austria)
- Over 10 Million active users monthly 
- Over 2 billion page impressions per month
- Products worth more than 1 billion pounds are being traded per year (2018)
- A multi-national team of 100+ people responsible for the success of the digital marketplace

Recent prizes
- Apple awarded ‘Best of 2017 App’ in the category ‘Sustainability’
- Google awarded Shpock the “Android App Excellence 2018“