Vauxhall is #1 and Rover is still a thing

Classified ads analysis shows UK’s most popular car brands in the online marketplace in 2016

  • What automotive brands are traded most frequently?
  • Which brands do UK buyers seek when shopping secondhand cars?
Answers to these questions can be found within the data analysis outcomes of Shpock – the boot sale app. A total of 25,000 classified ads in the online market place were taken into account. 

Revenues of used car sales within the UK have totalled at 45.1 billion in past years, an all-time high for this section. These have been and continue to be generated with over 7 million cars changing hands on the UK’s second hand car market every year. The emergence and drastic growth of online marketplaces during the past few years have enabled private owners and buyers to trade even more easily.

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Ranking of the most traded car brands [1]:

1 Vauxhall 11,5%
2 Ford 11,2%
3 VW 9,7%
4 BMW 9,5%
5 Peugeot 5,6%
6 Renault 5,5%
7 Audi 5,2%
8 Honda 5,0%
9 Mercedes 4,4%
10 Toyota 4,0%

Which brands do UK buyers look for when shopping secondhand cars?

1 Ford 16,1%
2 BMW 9,9%
3 Rover 7,9%
4 KIA 7,2%
5 Honda 6,3%
6 VW 5,9%
7 Vauxhall 5,3%
8 Peugeot 5,0%
9 Citroen 4,9%
10 Fiat 3,1%

[1] Analysis of a random sample of 25,000 used cars listed in the UK on the boot sale app Shpock. 

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About Shpock - the local way to sell and buy

Shpock is a mobile marketplace that brings millions of private buyers and sellers and local businesses together. The categories range from electronics, fashion and furniture to specialised interests such as cars and property.

Shpock has more than 10 million active users and over 2 billion page impressions. These numbers and regular #1 rankings in the App & Google Play Store in three core markets (UK, Germany, Austria) make Shpock one of Europe’s most dominant shopping apps. 

Facts and numbers

- Among the leading online marketplaces in three countries (UK, Germany, Austria)
- Over 10 Million active users monthly 
- Over 2 billion page impressions per month
- Products worth more than 1 billion pounds are being traded per year (2018)
- A multi-national team of 100+ people responsible for the success of the digital marketplace

Recent prizes
- Apple awarded ‘Best of 2017 App’ in the category ‘Sustainability’
- Google awarded Shpock the “Android App Excellence 2018“