Shpock revamps professional car market

Marketplace app launches platform for car dealers in the UK

Tuesday, April 17, 2018 — Shpock, one of Europe’s largest marketplace apps, is excited to announce the launch of its new online platform for professional car dealers, Shpock+ Motors (www.shpock.co.uk/motors). With over 4 million monthly active users in the UK, the platform will allow British dealers to reach a nationwide audience in a matter of seconds.

Shpock among UK's top 3 car marketplaces

Shpock has naturally evolved into a vibrant motors marketplace, averaging over 5 million car searches monthly. This makes motors one if its strongest categories and brings it into the top 3 private car marketplaces in the UK. The success of buying and selling vehicles on Shpock has created demand to introduce motor specific search criteria and ultimately a professional seller platform. With the proposition of quick and easy transactions, the app is attracting a highly active user base with a preference for direct communication, shortening the buying decision processes. In addition, Shpock’s broad range of categories has a multiplicative impact on user traffic and usage frequency. High volume advertising campaigns on TV, radio and online since the beginning of the year are clear signs of Shpock's intent to capitalise on their fast growing motors audience and become an influential player in the motors vertical.

Selling cars quicker than ever before

Since entering the market in 2014 Shpock has revolutionised and simplified the way people buy and sell used things via their smartphones. Shpock+ Motors is enabling car dealers to be part of this dynamic method of selling and they can take advantage of it directly. It provides dealers the convenient option to publish their stock by integrating with key feed providers. Alternatively, manually uploading stock is intuitive and takes around half the time of other portals.

Appeal to a wide audience

Shpock attracts users from all demographics and has a strong popularity among younger consumers, who have a desire to buy their next vehicle. 18% of 18-24 year olds stated they are interested in buying a car in the next 12 months. [1] This audience alone amounts to over 1 million potential new customers. UK car dealers have now direct access to this highly active mobile user base, giving them a clear advantage in attracting younger, mobile conscious users when compared to competitors.

Dealerships can promote their cars nationwide or locally

Shpock+ Motors has many advantages it can offer potential new customers; from a local sales team to a competitive pricing plan. Dealers have the opportunity to promote their brand nationwide as well as in their local area. The app shows the closest items first in a specified search and this allows dealerships to be the first point of sale in their region. It also provides the benefit of creating long term customer relationships for potential follow up business in the future e.g. servicing or parts.

Steve Grice, Head of UK Sales at Shpock, is extremely happy with the positive response the platform has received. “Our customers have already come back to us with high quality feedback. There has been particular admiration for the quality of calls and leads, the dashboard page and the little time needed to upload new adverts.”

Shpock+ Motors in a nutshell

Shpock+ Motors offers British car dealers many features as part of the platform:

  • Publish stock quickly by integrating with key feed providers or manual uploading in half the time of other platforms
  • An audience of over 700 thousand unique monthly users in the motors category
  • A highly active user base (5 million monthly searches + Top 3 in private car listings)
  • A personalised branded digital forecourt
  • Live reporting dashboard
  • Response tracking at both dealership and listing level
  • Up to 20 images per listing
  • Ability to grow dealership brand locally and nationwide
  • Dedicated Account Manager

 

[1] All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2181 adults. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+)

Steve Grice, Shpock Head of UK Sales
Shpock+ Motors Dashboard
Shpock+ Motors Logo
Conor Gannon

PR Manager UK