Shpock is UK's most downloaded classifieds app

Marketplace app has great start to 2018

Tuesday, May 29, 2018 — Shpock, one of Europe’s leading marketplace apps, is happy to announce a successful start to 2018 as the most downloaded classifieds app in the UK. The app has over 1.6 million downloads to date. [1] This follows an already impressive beginning of the year with the app receiving two awards from tech giants Apple and Google. Since market entry in 2014, Shpock has revolutionised the way people buy and sell used things via smartphone. It offers multiple categories with the most popular in the UK being Fashion, Home & Garden and Electronics.

Making its mark in the UK

The marketplace app is investing heavily in the UK as it continues to strengthen in that market.

“We are proud, that since establishing a UK office, we have seen significant growth in all key areas”, says Steve Grice, Shpock’s UK Head of Sales. One driver of this has been the focus on verticals, particularly the motors vertical. "A huge proportion of our users are unique to our motors section, so we have worked hard at creating a high class experience for car buyers and sellers alike”, explains Grice.

To improve this experience further, Shpock launched a professional seller platform, establishing itself as the largest private seller motors marketplace in the UK as well as the fastest growing in terms of new listings.

Advertising Hub

With a dedicated advertising team based in London, the app is also becoming an advertising hub for British companies and buyers. Shpock has over four million active monthly users in the UK and is building strong tech partnerships with local and global businesses. The marketplace app is working closely with agencies and brands, offering bespoke and competitive advertising strategies that harness its diverse audience, whilst fully protecting users in line with GDPR. It’s offering better results and increased user attention for buyers according the their specific needs.

“As an agile tech Startup, our major strength is the ability of quickly adapting on demand and building up bespoke solutions for our clients, instead of having them relying on standardised monetization models”, explains Patrizia Guarino, Head of Programmatic Advertising.

Shpock is investing in a team of tech monetisation architects and client sales who can put in place ad products, cross-screen partnership models, intent-based audience solutions, according to specific client needs.

“In less than two quarters we have tripled the size of our partner network and built up an incentive-based brand new partnership scheme for our trusted monetisation platforms, while focusing on closing data-driven commercial deals with sophisticated brands willing to test new buying models.”

[1] App downloads for iOS and Android as of 29th May 2018 measured on https://www.appannie.com/en/

Steve Grice, Head of UK Sales
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Conor Gannon

PR Manager UK